Marble Monarch Vodka

2016–17 Branding, Packaging, Photography, Videography

Project Description

Marble Monarch Vodka is a premium brand that pairs the world’s finest ingredients with the pinnacles of modern-distilling procedures. The resulting product is simply the highest-quality vodka available.

I devised a palette to reflect the three flavor profiles, all featuring a unique illustration of the elegant danaus plexippus or Monarch butterfly. Equally unique to each bottle, the profile color is paired with an illustrative, marbled-paint texture that allows the eyes to gorge a bit.

The labels were designed to showcase the purity of the contents within a relatively ordinary bottle shape. They are shown in a set of promotional photos and video supercut featuring music by, my friend, the talented Juracán.